Technical Features & Benefits

Your organization can capitalize on New Era's decade of experience in the development and commercialization of functional foods. Many factors differentiate us from others in the marketplace:

  • New Era has over a decade of experience of combining nutraceutical and conventional ingredients into great tasting and shelf-stable food products including bars, beverages, cereals and confections
  • Expertise in the design and nutraceutical enhancement of formulations to achieve attributes desired by target users
  • The validation of bioactive stability and bioavailability through biomeasurement and clinical studies
  • Formulation of products to maximize allowable marketing health claims sanctioned by the Canadian and American regulatory bodies
  • Particular focus in the development and processing of products using all natural ingredients
  • Extensive research database on ingredients, including information on organic status and the functionality of nutraceuticals
  • Focus on using the finest ingredients from the most innovative and reputable suppliers
  • The company has commercialized food products in the performance, weight loss, nutraceutical and herbal categories
  • Proven track record with numerous commercialized products for clients including Balance Bar (Kraft Foods) and Rexall Sundown.

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