New Era can help ingredient manufacturers assess the viability of foods as an alternative delivery vehicle to capsules. These services provide manufacturers with the technical support to refine their products for inclusion into functional foods as well as developing appropriate delivery platforms (bar, beverage, confection and cereal). We offer biomeasurement services to ensure validation of bioactive content.

New Era designs, budgets and coordinates clinical studies to measure endpoint effects of functional ingredients/formulations in animals and humans. Other clinical studies determine the mechanisms of action through pharmokinetic measurement. Results from these studies provide clients with evidence to support allowable marketing claims.