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Product Development
New Era has an impressive track record of developing innovative
products for market leaders. All of our formulations are developed
using a rigorous scientific process. Our success is based on the
ability to apply platform technology and custom formulate products
to client's demanding specifications. New Era offers expertise,
experience and broad range of services to fast track science based
functional food products into the marketplace.
As an independent functional food contract research organization,
New Era is uniquely positioned to assist innovative companies entering
the functional food arena. Most functional food research and development
capability resides within major companies and is internally focused.
We are a one-stop-shop, offering a full range of services to supplement
your internal resources. We also provide turnkey professional services
ensuring a seamless process from concept through market introduction.
These services include:
- Extensive Product Pipeline - As an innovator in the functional
food industry, New Era conducts ongoing basic research and product
development. This ongoing research generates a pipeline of cutting
edge products for fast track market introduction. New Era has
an extensive variety of great tasting food bars and beverages,
formulated through sound scientific methodology, that address
a wide array of market opportunities:
- Performance Category
New Era develops products that address both the demanding needs
of serious athletes, and weekend warriors. Our pipeline includes
great tasting products with varying amounts of macronutrients
and dietary supplements/nutraceuticals proven to enhance athletic
performance and recovery. We specialize in high protein, low
carbohydrate formulations.
- Diet/Weight Loss Category
Consumers are consistently looking for products that will not
only help them lose weight safely, but products that also address
their individual nutritional needs, with great taste, and in
convenient forms like bars and beverages. We develop products
based on the current and emerging approaches to diet and weight
loss (Slim Fast, Atkins, Meta-bo- Lite, The Zone) incorporating
conventional and nutraceutical ingredients.
- Preventative Nutrition
Preventative nutrition is quickly gaining momentum among mainstream
consumers driving the Self-care Movement. New Era advocates
the use of nutrition in risk reduction of conditions associated
with aging. "Foods for the Times of Your Life™": New Era is
making available leading edge products derived from it's functional
foods research that address prevalent health concerns including;
cardiovascular disease, cancer, macular degeneration, osteoporosis,
menopause, type II diabetes, etc.
- Customized Formulations
New Era can customize existing products or create private label
formulations to your product specifications. We can fortify
or enhance products with efficacious nutraceutical ingredients.
Send our research team your product
questions.
- Concept ideation, literature review, feasibility studies
- With a decade of experience, New Era is uniquely equipped
to generate or evaluate concepts and initiate the new product
development cycle.
- Sourcing, testing, and costing of ingredients - New
Era has built solid relationships with leading ingredient suppliers
in the food and nutraceutical industries. We select premium ingredients
with competitive pricing from reputable suppliers. Our researchers
continually scan the market for new, promising ingredients.
- Prototype development and bench-top samples - As part
of the development process we provide prototype samples for client
evaluation and feedback. We also provide samples for consumer
testing and trade shows.
- Computer and analytical nutrient analysis - We provide
accurate analysis of nutrient content to exact product specifications.
We apply the AOAC methodology for validation and use the latest
USDA approved computer technology, in conjunction with our extensive
research database.
- Sensory and market evaluation - As taste is the primary
sales driver, we have an in house sensory evaluation panel to
accelerate the development process. We also offer professionally
facilitated third party focus groups to evaluate your products
for market acceptance (concept, organoleptic, positioning, packaging).
- Production scale up and quality assurance - New Era provides
manufacturing scale-up and a quality assurance program designed
to ensure that products consistently meet your high standards.
- Marketing Support - New Era has an extensive database
of market research on the nutraceutical and functional food categories.
Our industry expertise can help you keep up with the rapidly changing
regulations governing health claims and the labeling of your products.
Our team of experts can customize sales force training, to assist
your sales people in understanding and communicating the benefits
of your products to consumers.
For additional Product & Service Information please see:
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